Permanent Makeup


I am a true believer that Permanent Makeup changes lives and gives confidence to anyone who needs it. 

This page has lots of information about permanent makeup, what to expect, how to prepare, aftercare instructions and contraindications. I hope you find it helpful in understanding what is involved before, during and after the procedures so that you can make a fully informed decision.


If you are shopping around and thinking about having permanent makeup for the first time this page will be informative but please get in touch with me should you still have questions. I will never pressurize you into having a procedure done with me if you simply have queries.


I am super passionate about permanent makeup and I find it extremely rewarding. My specialist client base is mostly people who have suffered illness resulting in brow or lash hair loss. I specialize in hair stroke brows for clients with Alopecia and other forms of hair loss. These can be the most tricky canvases as the hair stroke pattern must look exactly like real hair to avoid it looking fake. However, I have fully embraced the work for brows with sparse or no hair. I have my own signature brow technique which allows me to consistently create perfect sets of eyebrows. 


I only use organic pigments for all permanent makeup procedures. Organic pigments stay true to colour and fade extremely well. Many artists use inorganic pigments and these fade orange, pink or purple over 6-12 months. Who wants purple brows! No thanks! This is why I am completely committed to using only the best possible products that not only give you an excellent quality finish immediately but a result that also ages well over time. 


I use the ONLY micropigmentation machine in Europe to carry class 2A medical certification. This European standard allows the equipment to be used in all areas of a hospital or clinic since it has status as a medical device and not a beauty device. I find this sets me aside from other practitioners in my area.


Nano needle technology is relatively new to the industry and I mostly use this type of needle in my clinic. The Nano needle is so tiny it is flexible and can barely be seen. It literally just tickles the very surface of the skin implanting tiny particles of pigment into the very top of the skin. The result is super fine hair strokes that look real, very minimal to no discomfort, no bleeding and an easy healing process. 

An introduction to permanent makeup


What is permanent makeup?

permanent makeup is a form of tattooing that is used for cosmetic purposes. types of cosmetic tattooing are eyebrows, eyeliner, lip colour, freckles, areola pigmentation, scalp micropigmentation and skn camouflaging for scars, stretchmarks, vitiligo and birthmarks. all permanent makeup services begin with paperwork, consulting, ''before'' photos, mapping and pre drawing. I use pre numbing agents to minimize discomfort and finish with aftercare instructions, ''after'' photos and booking a follow up appointment if needed.

What is the difference in permanent makeup and microblading?

Permanent makeup, semi permanent makeup, microblading, and micropigmentation are all names for the same thing - a cosmetic tattoo. there are several techniques used to create the same result. all methods use a needle and pigments/ink to permanently tattoo a cosmetic area. It is sometimes referred to as semi-permanent makeup as cosmetic tattoos tend to fade quicker than a more common body tattoo therefore need retouching every 6-24 months. However it is still a form of tattooing! My digital machine uses a single tubular Nano-needle which pulses in and out of the top of the hand piece inserting a tiny droplet of pigment with each pulse. Tiny super-realistic hair strokes can be tattooed using the digital machine as well as shading to create a soft powder look, Ombre brows or even a combination. Microblading is a hand tool where a row of needles is gently dragged across the skin to create the illusion of hair strokes. however, microblading is not recommended for oily, mature, thin or sensitive skin. the most common method for permanent makeup used in my procedures at my clinic is the digital machine method because it tends to be much gentler on the skin and heal quicker. due to this method being gentler on the skin it can be used on all skin types. 


Who should consider permanent makeup or microblading?

Anyone who finds makeup to be frustrating. Needs to save time and energy in the morning. Lacks confidence without makeup. Has a lifestyle that makes wearing makeup difficult. Is unhappy with changes to their appearance resulting from injury. Illness or aging. Has unsteady hands or poor eyesight that makes it difficult to apply makeup.


I have a huge clientele following who suffer from loosing their eyebrows from alopecia, thyroid problems, and chemotherapy therefore this has become my specialty. I have also treated many clients who have unevenness in their face due to stoke or bells palsy. In this instance it is not possible to get perfectly symmetrical eyebrows due to muscle tone and how the facial muscles move however, bringing symmetry to the face by subtly correcting the asymmetry is incredibly rewarding as this affects peoples confidence immensely. corrective work for these kind of clients is hugely enjoyable and what I actually do most of.


When's the right time?

I strongly suggest that you should only get permanent makeup done if you are 100% ready! Most of my clients debate for about a year before committing. Permanent makeup is not something to rush into! It's best to do your research into the procedure that you are interested in, how it ages, what it's like to have done and most importantly which artist is right for you. When you feel fully informed on the process, trust your artist and can commit to proper aftercare, it's time to get booked in.

Where should I go for it?

Choosing the right artist first time around is critical. If you ''get it right from the start,'' you wont have to worry about costly/painful removals or corrections. When selecting an artist keep these 4 major factors in mind.

  1. By law cosmetic tattooing in just that: tattooing! Don't be afraid to ask to see tattoo licenses and proof of insurance coverage. If these absolute musts aren't readily available its safe to assume that this is not a safe or dependable environment to get tattooed in.

  2. Never bargain hunt for what's essentially a face tattoo. A high price doesn't always equal high quality either but 'Groupon brows' are usually discounted for a reason. While you may save initially, you'll likely end up paying 4x that initial investment on removals and corrective work and still not end up with the look you wanted.

  3. Portfolio and clear examples of artists own work. Its important to ensure that your artist can deliver the look that you want. If you are not sure on the look that would suit you then your artist needs to display clear examples of what their typical work looks like so that you can make an informed decision if they are right for you.

  4. Reviews don't lie! Always check out reviews on Facebook, Google and yelp! if you're not impressed, you may want to look into a few other artists.


Brown Eyes
Ruby Red Lip Gloss


Hair stroke brows also known as microblading are my specialty and also the most natural style. I Use your own brow hair (if any) to guide the direction of the hair strokes to create the most natural looking perfect brows. If you suffer from Alopecia or any other condition causing you to have no brow hair at all I will create a natural hair stroke direction that naturally suits your facial features. This style works best on a balanced and smooth skin type. The result is achieved by using a gentle stroking action.


Ombre powder brows is a soft powder style that is more of a makeup appearance however this can still be applied very softly. This style will suit you better if you have an excessively oily or dry skin type or an uneven skin surface in the brow area. Ombre is created using a shading technique where the bulb of the brow is lighter and softer and the arch and tail is bolder and deeper in colour. Simple powder is a soft shading of the brow area to create the perfect shape and frame the eyes. the result is achieved by using pointillism and shading action.


Combination brows are a combination of both hair stroke and powdering. If your skin is not suited to hair strokes but you still prefer that look then a combination brow may be recommended to you. This is where a natural hair stroke pattern is created and the brows are then filled out with some powder shading. This makes the brows appear more full and the results last longer than hair strokes alone. This style is best when you have a small amount of brow hair and want to have a natural yet fuller style.

Prepare - How to prepare for your eyebrow tattoo

Brow growth serums should not be used for 4 weeks prior to your procedure. Over the counter serums must be stopped for 2 weeks before the procedure. To protect your investment, do not continue using brow growth serums and over the counter serums until 4 weeks after your retouch procedure.

Aftercare - How to care for your eyebrow tattoo

What to expectWhen you leave, your brows may look bigger due to swelling, warmer in colour, darker and more defined. This is normal. On day 3-5, your brows may begin to lightly peel and this will last for a few days. When the peeling is done, the brows will look lighter, cooler in colour and softer around the edges. By the time the skin fully heals through during the course of 4-6 weeks, the colour will have blossomed back up a bit.

What to do: For 10 days or until peeling begins, cleanse twice daily with plain antibacterial foaming cleaner and follow with a thin layer of aftercare balm. When you're cleansing, you want to be gentle, but do cleanse as if you're trying to gently remove something. When you're applying the aftercare balm, you'll only need about the size of a grain of rice for both brows combined. If you have thick/coarse brow hair, be sure to press the aftercare balm through to the skin. Once peeling begins you should stop cleaning and applying the aftercare balm.


What to avoid until peeling is completely done, or for 10 days if no peeling occurs: Steam rooms, saunas, tanning beds, excessive steam/sweating, makeup or skincare within 1 inch, scratching, picking, sun, swimming and spray tanning.


What to avoid indefinitelyRetinol/acids/exfoliants within 1 inch, unprotected sun exposure.



Lips tattooing can create a beautiful perfect pout. Lips can be quite pale on many people and it gives the face a healthy, youthful glow when the lips are peachy pink. You can choose from either a lip blush, full lip colour or a pout perfection procedure. This treatment is not to create solid red lips - Amy Louise recommends saving the lipstick for that. This procedure is more to enhance your natural beauty so that you feel polished and confident everyday when you are not wearing any makeup. Lip tattooing can improve any asymmetry on the lips. 


Lip blush defines the lip line and a shading technique is used to soften the liner into your natural lip colour. This is the most natural style of lip tattooing. 


Full lip colour is a lip line and the whole lips are shaded with the chosen colour to create perfect symmetry in the lips and a beautiful colour which gives vibrancy to your face making you look healthy and youthful. 


Pout perfection is a full lip colour with an extra layer of colour in the centre of the pout and a super defined lip line. This area will have a slightly lighter shade and it creates the illusion of fuller lips. 

Prepare - How to prepare for your lip tattoo

  • If you're concerned with deep wrinkles around the mouth or desire noticeable fuller-looking lips, I highly recommend having fillers done 4+ weeks before your procedure. Deep lines around the lips can result in a jagged-looking lip line. As I do not tattoo outside of the lip line, permanent lip colour will not make the lips significantly fuller.

  • In the 3 days before your procedure you may want to begin a regimen of arnica tablets. This will help to prevent excess swelling which means a better healed result. (I am not a medical professional, this is just a suggestion based on personal experiences and advanced education. Always consult your doctor before using any new vitamins or supplements).

  • If you have ever had a cold sore, you must begin antiviral regimen at least 1 week before your procedure and plan to continue treatment until 1 week after. The trauma to the skin is likely to cause breakouts for those that have experienced them in the past and can even trigger breakouts in those that never experienced them. Over the counter acyclovir can be used or oral tablets. please consult your doctor before booking this procedure.

Aftercare - How to care for your lip tattoo

What to expect: Most clients leave their lip appointment with noticeable swelling, bold colour and sometimes bruising. This is a normal part of the process and nothing to worry about. Swelling and bruising typically starts to go down within just a few hours and almost entirely by the following day. Peeling often occurs between days 3 and 10. When the peeling is complete, the lips will look much lighter. But by the time the skin fully healed (4-6 weeks) the colour will have blossomed back up a bit.

What to do: Immediately after your appointment feel free to apply generous layers of aftercare balm with a clean cotton bud as often as you'd like. Hydrated lips will heal more comfortably. Blot as needed between applications. cleanse twice a day morning and evening with a gentle foam cleanser. Many clients like to ice the area to reduce swelling, just be sure to use a clean towel between the skin and the ice and don't over-do it. You should not need to apply aftercare balm for more than 10 days.


What to avoid for 10 days: Steam rooms, saunas, tanning beds, excessive steam/sweating, makeup or skincare within 1 inch, scratching, picking, sun, swimming and spray tanning. It is also critical that you avoid any very hot/spicy/acidic food during the healing process. Avoid having any dental work done, smoking, excessive stretching or rubbing the mouth, teeth whitening, sleeping on the face (if you can help it) and applying and lip product not recommended by Amy Louise.


What to avoid indefinitelyRetinol/acids/exfoliants within 1 inch, unprotected sun exposure.

Please note lip tattooing is not suitable for Fitzpatrick skin types 4,5 & 6 (meaning darker skin types for example - Mediterranean, Asian, black) due to the risk of hyperpigmentation on the lips. Eyeliner & brow tattooing is fine on all skin types however.




Eyeliner treatments are great to define the eyes and makes you appear fresh eyed from the moment you wake up in the morning. You can choose from a subtle lash enhancement, bold or shaded eyeliner or a Latino flick. Top and/or bottom lids can be tattooed. Amy Louise uses carbon free eyeliner pigments which carry the lowest risk of pigment migration however an extra retouch treatment is normally needed. Amy Louise prefers to treat safely and slowly than quickly and risk a complication for her clients. Only black or grey is used in Amy Louise's clinic. Brown pigment fades into an orangy red colour on the eye area which can make you look tired or tearful - not the desired look. Green, purple and blue eyeliners carry the highest risk of migration on the eye area so Amy Louise refuses to work with these colours. 


Lash enhancement is great for gently defining your eyes. If you are looking for a super natural way to enhance your eyes this will be the best style for you. 


Eyeliner is a good option if you are used to wearing eye makeup anyway as this won't be a big change from your everyday look. It will however save you plenty of time every day!


Latino flicks can be absolutely gorgeous! It's looks especially beautiful when combined with lash extensions. You can chuck your makeup bag away if you have this done! Don't expect anything anywhere near Amy Winehouse Latino flicks! A cosmetic tattoo needs to be suited to the face and consideration take to how the tattooed area will age. The Latino flicks must be kept modest. The shape of the eyes are taken into consideration and it is not always possible on overly hooded eyes. also the tear ducts in the eyes will migrate the pigment if the flick is too large.

Prepare - How to prepare for your eyeliner tattoo

  • Lash growth  serums must be stopped 4 weeks before the procedure. Do not continue using lash growth serums until 4 weeks after your eyeliner retouch.

  • do not wear contact lenses to your appointment.

  • In the 3 days before your procedure you may want to begin a regimen of arnica tablets. This will help to prevent excess swelling which means a better healed result. (I am not a medical professional, this is just a suggestion based on personal experiences and advanced education. Always consult your doctor before using any new vitamins or supplements).

  • If you wear lash extensions, they must be removed. If you plan to have them removed please do so 24 hours before your procedure. To protect your investment, keep extensions off until 3 weeks after your eyeliner retouch.

  • If you are not certain that you can stay relaxed and in control of your eye movements during your procedure (no squinting, squeezing, fluttering or opening unexpectedly), you may want to discuss anxiety with your doctor to have an anti anxiety plan for the day of your procedure. The risks of permanent eyeliner procedures are magnified when clients cannot relax, and your safety is my number one priority. If you are unable to keep still during the procedure I will not be able to safely continue.

Aftercare - How to care for your eyeliner tattoo

What to expect: Most clients leave their eyeliner appointment with slightly swollen eyelids. This is a normal reaction and nothing to worry about. Swelling and redness can be a bit worse the following morning, and usually starts to subside within a few days. Swollen eyelids may also appear asymmetrical. Light peeling ca occur between day 3 and 10. When the peeling is complete, the eyeliner can often look much lighter. But by the time the skin fully heals (4-6 weeks) the colour will have blossomed back up a bit.


What to do: For the first 2 days, keep the area dry apart from wen you cleanse the area. cleanse twice a day morning and evening with a gentle foam cleanser. Many clients like ice on the area to reduce swelling, just be sure to keep a clean towel between the skin and ice, and don't over-do it. On day 3, you can begin applying a very thin layer of aftercare balm with a clean cotton bud. The skin should feel hydrated, but never look wet. You should not need to apply the aftercare balm for more than a 10 days.


What to avoid for 10 days: Steam rooms, saunas, tanning beds, excessive steam/sweating, makeup or skincare within 1 inch, scratching, picking, sun, swimming and spray tanning.


What to avoid indefinitelyRetinol/acids/exfoliants within 1 inch, unprotected sun exposure.


General preparations for cosmetic tattooing

Before you arrive at the clinic please make sure you have prepared for your cosmetic tattoo appropriately for the best results.

  • Remove any pricings obstructing the area to be treated.

  • Do not exercise on the day of your procedure.

  • Avoid caffeine, alcohol, vitamin E, Aspirin and Ibuprofen for 24 hours before.

  • Do not take fish oil or CBD for 1 week before.

  • Do not have electrolysis, laser hair removal, or any waxing done in the area within 1 week in case of burning/irritation.

  • Minimize sun exposure and avoid tanning beds for 2 weeks prior (I cannot work on sunburnt skin)

  • Do not have Botox done within 2 weeks before.

  • Do not have fillers done within 2 months efore.

  • Do not use retinol or retin-A products on the face within 3 weeks before.

  • Take extra precautions 2 weeks before to ensure there will be no broken skin or lesions in the area to be treated.

  • If you are on an aspirin regimen, please speak with your doctor about possibly taking a break for the 2 weeks leading up to each procedure, (initial and retouch). If possible, this will mean a much better healed result. If you're unable to take a break, I can still perform the service but may have to alter it and cannot guarantee optimal results.

  • Do not schedule any skin peels within 6 weeks before or after.

Aftercare advice


Most permanent makeup clients report that the healing process was much quicker and easier than they expected it to be! Will it look a bit bolder and more makeup-y at first? Absolutely. Will you need to take a week off and hide in your bed? Absolutely not!

There's no need to take any time away from work or socializing during the healing process. It will be over before you know it, and truthfully, you may be the only one that even notices somethings off!

This easy healing is a result of me working shallow in the skin, only performing procedures on the right canvases, and providing you with specific, time-tested aftercare instructions.


Important - Contraindications


There are many contraindications to having permanent makeup services done. This is not only to ensure the best result possible, but for your safety. Safety is my absolute priority, closely followed by predictable, world-class results. Please review this section in full. Thankyou.

Medical contraindications that will require a doctors note:

  • Epilepsy

  • Diabetes

  • Recently completed Chemotherapy (within the last 3 months)

  • Artificial heart valves

  • Heart, blood, liver disorders/disease.

Medical contraindications that will prevent me from performing your procedure:

  • Allergies to dyes and/or numbing agents: Please make me aware of any allergies upon booking.

  • Vitiligo that has not been stable for 7 or more years.

  • Uncontrolled haemophilia: Excessive bleeding will result in a poor healed result.

  • Any medication that thins the blood such as Asprin or Warfarin.

  • Any Medication that thins your skin such as Roaccutane or topical steroids within the last 6 months.

  • HIV/AIDS, hepatitis, lupus, any immune disease/disorder, active staph/MRSA infection and uncontrolled blood pressure issues: I do not anticipate desirable healed results when any of these concerns are present and I cannot ensure that this will be a safe procedure for those with compromised immune systems.

  • Accutane usage within the last year: The skin will be too thin/delicate to achieve a desirable healed result.

  • Current antibiotic use: Several side effects can hinder healed results.

  • Active psoriasis/eczema breakouts within 1 inch of the area to be treated.

  • History of keloid scarring after even minor injuries: A keloid could result after permanent makeup for these clients.

  • Over filled lips (lip clients only) The risk of pigment migrating under the skin is too high.

  • Pregnancy and/or breastfeeding: As tattoo inks/pigments are not regulated by the FDA, I cannot assume responsibility for the effects that they may have on non-consenting minors. Additionally, anytime the skin is broken, there is a risk of infection. I cannot risk the transmission of infection to an unborn or new born baby. And finally, I cannot use numbing agents on pregnant/breastfeeding clients. Numbing agents not only make the services comfortable, but are typically necessary for me to create the best work possible.

  • Any vaccinations within two weeks before or after your procedure (including covid vaccines). vaccines boost the immune response and there have been some reports of an exaggerated immune response when PMU and a vaccine have been performed close together.

If any of the contraindications listed above prevent you from getting your service done on the day of, a cancellation fee must be processed, so please be sure to read this page thoroughly, and reach out with any questions right away.

I strongly recommend booking in for a separate consultation and test patch appointment before your initial procedure but if you prefer to not have the test patch then you can sign to say you are declining my offer/recommendation of a test patch. A test patch can also be sent in the post to you prior to your appointment if you wish. Please get in touch if you would like me to post it to you.